Meet Jason Ray Brown

I’ve Been Self-Employed for Most of My Adult Life

Long before I studied bookkeeping professionally, I was managing the financial realities of working for myself.

I’ve worked with private clients, taught classes and workshops, managed scheduling and payments, tracked expenses, marketed my services, planned for taxes, and handled the countless administrative details that come with self-employment.

Later, as the owner of Zenyasa Yoga & Wellness Studio, those responsibilities became more complex. I managed instructors, memberships, workshops, payroll, studio software, payment systems, and the many moving parts involved in running a physical wellness business.

So I understand both sides of the equation: caring deeply about the work you do while also needing to make the numbers, systems, and administrative details work behind the scenes.

And unlike many people in the wellness world, I discovered that I genuinely enjoyed that part too.

I liked creating organized systems, tracking down discrepancies, understanding where the money was going, and seeing how accurate financial information could make an entire business feel less mysterious.

That interest eventually became Zenyasa Financial.

Why Independent Wellness Professionals?

Because this is the world I know.

I’ve spent more than twenty-five years working alongside yoga teachers, bodyworkers, coaches, movement professionals, therapists, and other people who build their livelihoods around helping others.

While every profession is different, many of the financial realities are surprisingly similar.

Income may fluctuate from month to month. Clients may pay through several different platforms. Business and personal expenses can become intertwined. Continuing education is ongoing. Taxes require planning. Administrative work competes with the time and energy you would rather devote to clients, students, family, or simply having a life outside your business.

And many wellness professionals received extensive training in their craft without ever being taught how to manage the financial side of self-employment.

That gap is where Zenyasa Financial fits.

Some people want to learn how to manage more themselves.
Others want personalized guidance.
And some would rather have more of the work done for them.

I want people to have all of those options.

Why I Started Zenyasa Financial

As I studied bookkeeping and financial management more seriously, I realized I wasn’t simply developing skills for my own businesses.

I was learning things I wished more self-employed professionals had been taught from the beginning.

How should records actually be organized? What does a sole proprietor really need to keep? How do you plan for taxes when income changes every month? How can bookkeeping help you understand your business rather than simply produce records for tax time?

Those questions interested me because they sit at the intersection of two things I’ve always enjoyed: understanding complex systems and helping people understand them too.

That made Zenyasa Financial feel less like a career change and more like a continuation of work I had already been doing for years.

Whether I was teaching anatomy, coaching behavior change, or explaining a financial concept, much of the work came down to the same thing:

taking something that feels complicated and making it easier to understand and work with.

Experience & Training

Financial & Business

Wellness & Education

Beyond the Numbers

I still practice yoga, study Buddhist philosophy, and remain deeply interested in psychology, behavior change, habits, and the ways people create meaningful changes in their lives.

At first glance, those interests may seem far removed from bookkeeping or personal finance. To me, they’re connected.

They all involve learning to see more clearly.

That perspective influences the way I think about money as well. Financial organization isn’t valuable simply because the numbers are neat. A regular practice of staying connected to your finances can reduce uncertainty, make decisions easier, and free up attention for other parts of life.

The same is true of budgeting. I don’t see a budget primarily as a set of restrictions. At its best, it’s a way to become more intentional with money, prepare for future expenses, adjust when circumstances change, and gradually build greater financial resilience.

These ideas are part of why the Zenyasa Financial promise remains:

Clarity. Confidence. Peace.

Wherever You’re Starting From, You’re Welcome Here

You may want to learn how to manage more of your finances yourself. You may need help getting organized or working through a particular financial question. Or you may be ready to have more of the financial work taken care of for you.

You don’t have to know exactly what kind of support you need before reaching out.